What Is Lenticular Printing

Are you asking yourself, what is lenticular printing? In truth you may not be as unfamiliar with it as you may think. This type of printing allows for an image to look three dimensional or to change completely if you move the image or look at it from another angle. Like most children, you may have gotten boxes of Cracker Jack's and found many of their prizes inside to be this type of image - a small square that was shiny and somewhat rough and that changed pictures when you tilted it. Today this printing is used in many different ways, especially for marketing purposes, and it's good for anyone concerned with marketing to be asking, what is lenticular printing for their own purposes. Understanding the process and its uses can mean being able to market your own product in an eye-catching and provocative way, which is good especially for expos, conventions, and other such times when you really need to stand out from the crowd. These types of prints are also used in areas where potential customers are walking by, such as in shopping malls and subway stations, as the changing image gives the opportunity to not just catch someone's eye but to display more than just one flat message. So, what is lenticular printing? How the Printing Works Asking what is lenticular printing means understanding how we see any image or sight in front of us, particularly moving images such as a movie. You don't need to be a scientist to understand the basics; light is bent or refracted in certain ways before it reaches the eyes, which is what makes us see images. Many still images played very quickly makes it seem as if those images are moving fluidly, which is how we see movies or video.