Lenticulars
You may not think you know what lenticulars are, but chances are you're more familiar with them than you think. Think of children's toys or optical illusions, where you see one picture that when tilted, turns into another image. These were popular prizes in Cracker Jack boxes and even fun posters for a child's room, and today may be used to advertise certain sci-fi movies or other products.
While the concept may seem a bit farfetched, lenticulars are actually somewhat easy to produce and are being used by many for marketing purposes today. You may have actually seen such posters and advertisements in local malls or public areas.
So how can you use lenticulars yourself for your own products and advertising? There are some specific circumstances you'll want to consider, although of course the possibilities are endless!
Conventions, Expos
Do you ever advertise your product at conventions or expos, only to find that you somehow blend into the background? With all the posters and other advertising material on display, it's no wonder that you may feel that way! So imagine using lenticulars to really catch the eye of potential buyers as they walk by. Your shifting image will truly stand out from the crowd of booths.
Using lenticulars also means being able to do more than just plaster two images on a sign; many use them to pose a question with one image and provide the answer with the other, or the suggestion to visit the booth for the answer! In this way potential customers are drawn to what they're seeing and are less likely to simply dismiss it.
In Public Places
How can you use lenticulars in public places for marketing and advertising? There are some different ways they're commonly used. You may notice them in malls and public areas, and you would do well to consider putting your own advertising in these spots.
Why do they work so well? Because these are areas in which people are constantly moving so your image will be changing in front of them. If, for example, you put lenticulars at a bus stop where people tend to just stand still for several minutes, it may lose some of its effectiveness. But when they're placed in areas where potential customers keep moving, they see the image change in front of them and are more likely to give it a second look.
Of course if you own your own building you may be able to use lenticulars on the sides of the building or the front lawn, depending upon local laws. You can also use them on billboards, if the law allows for moving images there as well.
The use of lenticulars is becoming more and more common when it comes to print advertising since they are more eye-catching than flat images and can make a message truly stand out from the crowd. So if you're interested in your own marketing success, why not consider using them for yourself?