Lenticular Prints
Looking for new ways to market or advertise your business or product? It can be a tough prospect today since there are few new methods of marketing, and often your message can be lost among a sea of competitors. One marketing method that many are using today and which can make your message really stand out is the use of lenticular prints. These can be used in malls, public transit stations, and many other places where you see posters and billboards.
You are no doubt familiar with lenticular prints even if you're not familiar with the word used to describe them. These are prints that seem to change as you move it or walk by it; they usually look 3D and may seem a bit sci-fi but are often used in advertising and even children's toys.
So how can you increase your presence with lenticular prints? How do you use them, and how can they help your marketing efforts?
Choose Your Print
Many associate lenticular prints with children's toys or those prizes that you got in boxes of Cracker Jack's. Those were simply meant to amuse children, but once you realize how they're used for marketing you know it's important to choose prints that will really get your message across, not just those that will "look cool."
Typically lenticular prints ask a question in one print and then offer the answer in the next, or show a problem and then a result, or in some way associate both together. In this way the image is more than eye-catching; it makes the viewer think for a moment and associate your product or business with the solution to this issue.
The company from which you purchase your lenticular prints will be able to help you with your selection. They can use your logo or an image that is easily associated with your company, or suggest the question and answer, and so on. Don't be shy about asking for their help and suggestions.
Where They're Used
Of course, then it's a matter of choosing where the lenticular prints are placed for marketing and advertising. Mall kiosks are always a favorite choice, as are public transit stations where people are walking by. The reason for this is that the image changes when it's moved or when someone moves by it.
This means you don't want to put your lenticular prints in a place where people stand still, such as a bus stop. The wall of a subway station is always good, as people walk to the stairs and trains. And any area like that, where crowds are constantly moving, is a good choice for your prints.
Using lenticular prints means getting the attention of your potential customers and they are a great tool to do just that. They're very eye-catching, unlike typical billboards, and can really draw in the person's interest. So why not give them a try for your marketing efforts? No doubt you'll find they're the perfectly unique tool you've been looking for.