1. Ultimately, the goal of any package today is to not only carry the product, but to actually become a significant part of the overall marketing and promotional plan for that given product. Lenticular packaging will continue to deliver on both fronts, not just on the shelf, but in the home or office.
    2. Packaging must speak to the consumer, it needs to get noticed and break through that cluttered retail environment. Animation can not only paint a picture, but show the purpose and functionality of the product it’s showcasing.