Articles

Tracer is committed to a personalized service to all clients and its team of gifted editors, designers and production specialists are able to bring the envisioned Lenticular picture to life. Tracer is able to produce a Lenticular picture for customers on small format objects such as key chains, magnets, business cards, gift cards and brochures and large format items such as backlit signage, movie posters, freestanding displays and Trade Show signage. Tracer was founded in New York and has since expanded its Lenticular picture manufacturing operations to Los Angeles and Chicago. Tracer is among the largest consumers of Lenticular lenses in the country and having both photographic and offset Lenticular picture print facilities this volume of buying power ensures that lower prices are relayed to customers. Tracer is one of the finest Lenticular picture printers in the world and a weight of more than ten years of R&D enables the company to stay ahead of the competition. Tracer can produce short runs as well as national campaigns requiring quantities of Lenticular picture products amounting to millions.

Tracer can produce photographic Lenticular picture prints up to 46"x94" suitable for large billboard signs and the short run offset presses give the flexibility to print smaller sheets for small objects. Tracer uses single or multi-color printing to create a customized back for the Lenticular picture prints and can offer several options including paper, rubber, easel backs and clay. To create the Lenticular picture prints, Tracer accepts the customer's art in nearly all digital formats such as Adobe Illustrator, Quick Time MPEG and AVI. Tracer uses the highest quality equipment and uses its proprietary photographic Lenticular laboratory to advance the limits of traditional Lenticular picture products.

Tracer usually requires 4-5 business days to produce a press proof and once approval is given, the completed project will be ready in a matter of weeks. Tracer indicates that tight deadlines can be accommodated as rush jobs without detracting from the integrity of the end product. Tracer is aware that large scale Lenticular picture graphics attract more sales attention than static graphics or streaming videos. Sales prospects willingly interact with the Lenticular picture animations which introduce a new level of engagement to the customer's exhibits. Tracer advises customers that the Lenticular picture signage has proven to convey and imprint messages more effectively and reinforce important medical, mechanical and product features more vividly than traditional print media. With an innovative and customer-focused staff Tracer is able to make the amazing visual experience of Lenticular picture printing seemingly effortless. Tracer has an in-depth experience with a wide variety of Lenticular picture printing applications and can assist customers in deciding upon the best platform and effect to achieve their goals. Customers can email or call Tracer to begin the project process . To receive the best possible effects Tracer prefers artwork to be delivered as layered Photoshop files at 300 dpi. For more details customers may download the Tracer Preparation Guide.