Articles

A lenticular design is illusionary art at its best form, and to create a lenticular design, simple tow image flips are used to create complex and detailed 3D which appear to move and morph, depending on the angle at which the lenticular design is viewed. In order to achieve this affect of depth, the lenticular design makes use of a range of design lens, interlacing techniques and several printing methods and technologies and as such, the illusion of movement is achieved. In order for the lenticular design to work, each of these aspects needs to work together. The most common type of lenticular design is a 3D image and the best way to obtain a 3D affect is to build individual layers with a common print program and once the images have been created, the images are then stripped and interlaced and once the image is viewed with lenticular print, an incredible lenticular design is created.

The reason why many advertising companies request lenticular design for their prints is that it has been proven that large lenticular designs are able to grab the attention of onlookers and it has been discovered that the larger the lenticular design is, the more audiences it can attract. Tracer is one of the biggest buyers of lenticular lenses, and to this end, they can offer a lenticular design at prices far less than other companies. Tracer first started offering their services in New York, but as the company grew, Tracer branched out into manufacturing and currently, the offices are based in Los Angeles and Chicago. When it comes to large format lenticular designs that have been created by Tracer, the massive 50 inches by 80 inches 3D Spiderman Poster is by far one of the biggest larger lithographic designs ever. The graphics that are used in the lenticular design are larger than life and as unlike traditional print medias, the huge lenticular designs are reusable, which means that companies can have one poster or design printed and reuse the design as and when needed during tradeshows or promotional events. Due to their ability to produce large format lenticular designs, Tracer is honored to worked with a number of top companies, all of which have had their display needs met and their products, brands or services have been effectively marketed through lenticular design. Clients that have worked with Tracer include the likes of P&G, JVC, Miller Brewing, Sharp, Timberland, Sony, Cox Communication and Sony Pictures.

Online users can view the actual lenticular design images, via the Tracer website, www.tracer1.com, and they will soon discover what all the hype is all about the incredible, true to life lenticular designs. For a company that is looking to bring the 'wow' factor to their next trade show display, or that simply wants to find a medium that will allow it to create eye-catching displays, the lenticular design prints by Tracer are recommended. The huge format prints have a combination of animation effects as well as jaw-dropping special affects and the huge prints are bound to capture the market with images which morph or flip from scene to scene.