Articles

Although many people believe that lenticular printing is best suited to huge sports or movie posters, lenticular printing has been used in many smaller printing projects and in fact, lenticular printing has been used to effectively create a lenticular baseball trading cards, business cards or any other card used for advertising or marketing purposes. Lenticular printing creates the illusion of movement and Tracer has been able to capture the lenticular printing market by offering top quality lenticular printing, such as a lenticular card, where the images which are printed on the lenticular card appear to morph. Like a large lenticular poster, the lenticular card's image will change depending on the viewer's angle. The technology behind lenticular printing is not new, and in fact, lenticular printing was first used more than seventy years ago in the 1940's; however, with the advances in technology, the lenticular printing is able to produce better quality prints and images that morph and move in a realistic manner. The lenticular print was first used just to produce novelty items, and as such, many of the lenticular cards were given away as prizes in cereal boxes, such as the Cracker Jack snack boxes, or a lenticular card was often found in a child's novelty toy collection. However, as the interest in lenticular printing increases, more and more companies are using a lenticular card for their advertising or marketing campaigns and many companies are having their businesses cards done in lenticular print.

Tracer is one of the country's biggest buyers of lenticular lenses and due to their massive buying power, they can offer their clients the chance to design and develop a lenticular card at competitive prices. Their experience and their cost effectiveness in lenticular printing has allowed Tracer to become the preferred producer of lenticular display items, including lenticular cards, posters and displays and several big names in the country rely on Tracer for their lenticular printing projects. Tracer can offer a single lenticular card with a choice of either 3D or animations, and because of their flexibility in lenticular printing, Tracer's clients are able to enjoy complete freedom during the design of a lenticular card. Besides the pocket sized lenticular card, Tracer has created lenticular posters and displays which measure between 46 inches x 96 inches.

Tracer has worked with many big corporate names, which includes the likes of P&G, JVC, Miller Brewing, Sharp, Timberland, Sony, Cox Communication and Sony Pictures. The graphics which are featured on the lenticular card have been professionally produced to ensure that the best affects are achieved and unlike traditional non-lenticular prints, the lenticular card will add interest to any marketing campaign. The lenticular card will use a choice of varying animation effects and jaw dropping special effects. To view the quality of the lenticular card produced by Tracer, feel free to visit the Tracer website, www.tracer1.com. Our company has many years of experience in the realm of lenticular printing and we are more than happy to discuss each of our client's particular needs. Find out more via our website.