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Tracer's award winning work has been able to totally change the boundaries on lenticular technology and Tracer's lenticular 3D printing capabilities have allowed them to give clients the best in print which allows the most ordinary of images to be transformed to 3D images that capture the attention of the target audience. Lenticular 3D printing technology is utilized to produce images which have an illusion of depth and due to the fact that lenticular 3D print allows the image to appear as if they move or morph when viewed from varying angles, the lenticular 3D is one of the most exciting of print types. However, lenticular 3D is certainly not new to the industry and in fact, lenticular 3D has been around since the 1940s; however, due to the several advances which have been made in the printing industry, outstanding quality prints in lenticular 3D are now on offer. Tracer began their printing operation in New York but with the booming success of their company, they were able to expand their operations to include manufacturing and at present the Tracer offices are now based in both Los Angeles and Chicago. At present, Tracer is one of the country's biggest buyers of lenticular lenses and due to their huge buying power, they are can offer a lenticular 3D print at the most affordable price. The graphics featured on the prints are also among the biggest in the world and unlike traditional or average print Medias, lenticular 3D prints can be re-used over again, as and when needed.

Tracer has been instrumental in the development of the lenticular 3D print and one of the latest developments is the introduction of the vortex effect which has elevated the intense quality and viewing pleasure of lenticular 3D printing. The process behind lenticular 3D printing is rather involved, and all the images which are to be featured on the print are sliced into strips and these images are then interlaced with one or more images. The next phase in lenticular 3D print is to print the images on the back of a piece of plastic together with several thin lenses. The lenses are then aligned with the image interlaces and the light is then able to reflect off each of the strip in varying directions and this is where the illusion of depth and movement is obtained. The result of this process is that the human eye will see the entire image, and it will appear to move and morph depending on the direction at which the lenticular 3D image is viewed.

Tracer has captured the market with their huge lenticular 3D prints and images which appear to morph and flip effortlessly from scene to scene and because Tracer offers the choice of 3D or animations for their print, clients are free to design posters and prints that are able to optimize eye-catching appeal and prints that are best suited to their specific marketing needs. Online users are free to view the Tracer website, www.tracer1.com, and via our site, they will be able to fully appreciate what the hype about lenticular 3D prints is all about and they will be able to understand why lenticular 3D prints are able to bring the 'wow' factor to any display.